“Effective”… You Keep Using That Word (For Covid Shots)…

Share to the world...

Yeah, a Princess Bride reference. We’re told “95% effective,” and of course we get excited. We’re meant to get excited. Spoiler: It’s misleading. We expect that “effective” means it’ll protect us from serious illness or death, or at least stop transmission (slow the spread). Nope, not so much. Peter Doshi finds, as those of us who have worked in media know, never, EVER, just take a press release at face value. It’s advertising, and nothing more. Dig deeper. ALWAYS dig deeper. And in this case, our lives depend on it. Clipped from: https://www.youtube.com/watch?v=2_zty-P-iV0


Share to the world...